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The protagonists from the case are CEO Kenneth Frazier and Roger Perlmutter, president of research, as they contemplate Merck's upcoming in light-weight of the complicated external atmosphere and a number of internal troubles. Total, the pharmaceutical marketplace faces the threat of patent expirations, diminishing new drug breakthroughs, adverse regulatory rules, increasing Competitiveness, along with a severe economic local climate. With its new drug pipeline running dry, Merck acknowledged which the biotech market is just too difficult for it to navigate on your own.

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